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Online video site Hulu opening to public

Tue, 03/11/2008 - 9:22am
Traci Patterson

The public unveiling of Hulu – the online video joint venture (JV) between News Corp. and NBCU – will occur tomorrow, allowing consumers to view more than 100 movies, as well as full-length episodes of more than 250 TV series, on their computers.

Hulu’s online video service offers streaming, on-demand and premium programming on a free, ad-supported basis.

Content includes full-length current and archived TV programming (such as “The Office,” “The Simpsons” and “Buffy the Vampire Slayer”), as well as clips and an initial selection of feature films (such as “Sideways,” “The Big Lebowski” and “Mulholland Drive”).

thePlatform is providing content publishing and distribution services for the video venture.

Hulu’s beta launch occurred about four months ago (story here) and was seen as a rival to Google’s YouTube site.

Hulu has licensing deals with MGM Studios, Lionsgate, Time Warner Inc.’s Warner Bros. Television Group and Sony Pictures Television, as well as multiple broadcast and cable networks. Last year, NBC removed its content from YouTube in preparation for Hulu’s beta introduction.

According to Reuters, Hulu has signed licensing deals with the National Basketball Association (NBA) and the National Hockey League (NHL), and Viacom continues to hold discussions with the JV.

Hulu CEO Jason Kilar told Reuters that the site has attracted more than five million viewers in the past month. And about 80 percent of Hulu’s entire video library is viewed every seven days, Kilar told Reuters.

Video content available on Hulu’s site is also dispersed to Hulu’s five distribution partners: AOLComcast (via Fancast), Microsoft (via MSN), MySpace and Yahoo.

More Broadband Direct:

• TWC signs up for Rentrak’s VOD measurement services 

• Charter’s CFO to resign; subsidiary to sell $500M in notes 

• Cisco an investor in P2P HDTV network startup 

• Online video site Hulu opening to public 

• TWC courts partners to sell business services 

• RCN increases revenue, loses more in Q4 

• Verimatrix’s ViewRight PC Player debuts at IPTV World Forum 

• UEI inks deal to use Hillcrest Labs’ Freespace technology 

• Broadband Briefs for 3/11/08

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