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Navic completes testing with Motorola

Tue, 03/11/2008 - 8:00pm
Traci Patterson

Navic Networks has completed Motorola’s Acadia Application Integration and Test validation process for its advanced advertising and iTV solutions to run on the Motorola/TV Guide iGuide platform.

Navic has now more than doubled its potential market by including Motorola digital set-top boxes (STBs). Advanced advertising and interactive applications are managed and delivered via Navic’s HyperCast Network.

“Navic’s compatibility with all the major set-top platforms and cable industry standards enables our MSO partners to attract even more national advertisers and programmers who are interested in engaging viewers with two-way interactivity, and who want to measure actual campaign results in real-time,” said John Hoctor, VP of business development and marketing for Navic.

Navic’s HyperCast Network provides the back-office capabilities necessary to deploy advanced advertising and iTV content across a cable system, regardless of what STBs a cable operator utilizes. The network connects local, disparate cable systems together and provides a central service platform for managing content across cable systems.

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