Insight bulks up digital tier with more HD, digital music offerings

Tue, 03/04/2008 - 9:04am
Mike Robuck

Yesterday, Insight Communications announced that it has upgraded its digital service with additional, free high-definition (HD) movies and music channels on its video-on-demand (VOD) tier.

The second digital upgrade in three months, which is called Insight Digital 3.2, follows on the heels of the company’s Digital 3.0 service.

“We are constantly enhancing our video product,” said Melani Griffith, SVP of video programming & services for Insight. “We launched Insight Digital 3.0 last December with a number of additional HD channels, and now we are upgrading to Insight Digital 3.2, which includes Urge, the new all-digital music service from MTV Networks, and free HD movies from Sundance, FEARnet and Starz OD.”

There is no additional charge to digital customers for Insight Digital 3.2. The new HD movies are free on-demand, and the Urge digital music service, which replaces Music Choice, offers customers eight new digital music channels, including music channels such as Noggin and Nick Kids.

Last month, Insight announced that customers in its Kentucky and Indiana footprint could sign up for a turbo-charged broadband service with downstream speeds of up to 20 Mbps (story here). The service, called Insight Broadband 20.0, also provides upstream speeds of up to 1.5 Mbps.

After dividing up the Insight Midwest Partnership with Comcast, Insight has approximately 722,000 customer relationships in the three contiguous states of Kentucky, Indiana and Ohio.

More Broadband Direct:

• FCC to consider phasing in DTV transition 

• Analyst downgrades Cablevision due to acquisition strategy 

• Insight bulks up digital tier with more HD, digital music offerings 

• NCTA, cable entities come together on scheduling industry events 

• Brophy, Campbell join ACA’s executive committee 

• AT&T, Sprint upgrade networks in select markets 

• Clearwire ups sub count, operating loss in Q4 

• New Cisco router based on new chip 

• Japan, China, U.S. drive 2007 fiber deployments 

• Number of U.S. mobile subs who recall ads increasing 

• Broadband Briefs for 3/04/08 



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