ICTV, iPanel ink marketing agreement for Asia-Pacific region
Under the agreement, the companies will work together to utilize iPanel’s middleware and browser to directly enable ActiveVideo interactive streaming media, bringing an actionable media experience to any set-top box (STB) running the iPanel software suite.
Together, iPanel and ICTV will also work to expand the depth and scope of video-on-demand (VOD) programming and interactive advertising that can be delivered by cable television and IPTV service providers in the region.
In addition, iPanel and ICTV also have agreed to market and promote the combined solution in conjunction with each company’s individual sales efforts.
Financial terms of the agreement were not available.
“Our customers recognize the enormous importance of bringing the Web-video experience directly to the television,” said Xu Jiahong, president of iPanel Technologies. “ICTV’s innovative technological approach and the breakthrough capabilities of ActiveVideo through iPanel’s overwhelming market share will help digital and IPTV service providers in China and the Asia-Pacific region to improve broadly their users’ TV viewing experience and to increase significantly their capability to generate targeted advertising revenues.”
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