Google launches beta version of Ad Manager

Thu, 03/13/2008 - 8:32am
Traci Patterson

Google has announced the beta launch of its Google Ad Manager, a new tool for Web publishers. The news was announced in a Google blog, posted by Rohit Dhawan, the senior product manager at Google.

The new tool – which Google said is a free hosted ad and inventory management tool – aids publishers with selling, scheduling, delivering and measuring directly sold and network-based ad inventory.

The Google Ad Manager also offers users detailed inventory forecasts and tracking at a granular level, helping publishers maximize their inventory sell-through rates.

Google said that its Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. Earlier this week, Google completed its acquisition of DoubleClick.

Since the tool is in beta form, Google Ad Manager is available to publishers by invitation only. More information can be found at the Google Ad Manager site.

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