Canoe to start with $150M pot; project seeks CEO

Mon, 03/10/2008 - 9:20am
Brian Santo

Six companies identified as members of the cable industry’s hush-hush addressable advertising program are said to have agreed to a pot of $150 million to fund development.

The usual suspects are identified as members of Project Canoe: ComcastTime Warner CableCablevisionCox CommunicationsCharter Communications and Bright House Networks.

Comcast has already indicated it may kick in what will amount to about 50 percent of the $150 million pot.

The six have been meeting monthly, alternating between New York and Philadelphia, according to The New York Times, which also said the group has hired a recruitment firm to search for a chief executive of the project.

More Broadband Direct:

• Canoe to start with $150M pot; project seeks CEO 

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• OpenTV board appoints Bennett as CEO 

• Bell Mobility trials Alcatel-Lucent’s mobile wireless network management system 

• Motorola invests in mobile TV company 

• Level 3 co-founder and COO resigns 

• Tandberg has piece of Multimedia Polska VOD 

• Broadband Briefs for 3/10/08 


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