Rotten Tomatoes is an online move review site that grants “Certified Fresh” designations to movies that have been reviewed by 40 or more accredited film critics or have received a score of 75 percent or more by movie viewers on the company’s “Tomatometer” measurement tool.
AT&T is the first video and VOD provider to use Rotten Tomatoes’ site.
U-verse customers have several ways to find out which VOD movies are Certified Fresh: on-screen via the AT&T U-verse Theatre channel, in the U-guide monthly entertainment magazine that is provided at no charge to all U-verse customers, in monthly VOD brochures mailed to customers and online at the AT&T U-verse U-connect entertainment site.
“We're excited to join two great entertainment brands with AT&T U-verse and Rotten Tomatoes," said Hestia Lei, AT&T’s executive director of U-verse Member Marketing. “Customers love having their own video store right at their fingertips. U-verse customers get an easy-to-use VOD library with a wide selection of the latest releases, and we're making it even easier for them to choose the perfect movie."
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