OpenTV announced today that its new advertising campaign platform is now available for testing by cable, satellite and telco operators.
The new platform, called OpenTV EclipsePlus, is an end-to-end platform designed to improve performance and scalability to support local TV advertising sales organizations, which will help operators maximize inventory, reduce manual tasks and improve operational efficiencies.
“We expect OpenTV EclipsePlus to be the most stable and feature-rich traffic and billing solution available,” said Tracy Geist, SVP of market development for OpenTV.
New features for EclipsePlus include a dynamic scheduler; an automated scheduling system that improves inventory yield and reduces labor-intensive activities in large systems; and an advanced Web services interface, which provides support for electronic, real-time data exchange between the sales proposal system and OpenTV EclipsePlus for avails clearance and order management.
General commercial availability is slated for May.
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