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IAB, PwC: Internet ad revenues for 2007 to reach $21.2B

Tue, 02/26/2008 - 7:46am
Traci Patterson

Internet advertising revenues for 2007 are estimated to rise to $21.2 billion, representing a 25 percent increase compared with revenues of $16.9 billion in 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

For Q4 2007, revenues totaled approximately $5.9 billion, marking the highest quarter ever reported and representing a 13 percent increase sequentially and a 24 percent increase year-over-year.

All four quarters reported in 2007 included record-level revenues, the companies said.
“Interactive media continue their unabated growth,” said Randall Rothenberg, president and CEO of the IAB. “There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them.”

The IAB sponsors the Internet Advertising Revenue Report, which is conducted by PricewaterhouseCoopers.

The full report is issued twice yearly for full- and half-year data, and top-line quarterly estimates are issued for the first, third and fourth quarters.

Actual third and fourth-quarter results will be reported in the full 2007 Internet Advertising Revenue Report, which is due out in May.

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• IAB, PwC: Internet ad revenues for 2007 to reach $21.2B 

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