Comcast adds more choices, quicker availability to VOD platform
While Cablevision is using a partnership with another company, and is tying the same-day releases of movies to the actual purchase by mail of the DVDs, Comcast’s new movie releases can be found on its Fancast.com Web portal, which was launched last month at the Consumer Electronics Show (CES).
Comcast also announced that it will serve up some TV series premieres on its on-demand tier at least a week ahead of when the shows make their linear TV debuts.
Today’s news follows Comcast’s announcement of Project Infinity, which is the company’s vision to deliver more content choice on TV, including more high-definition (HD), sports, movies, kids’ programs and network TV shows. Project Infinity – which was also announced at CES during Comcast CEO Brian Robert’s keynote address – seeks to have 1,000 linear and HD VOD offerings available to customers by the end of the year.
“Television viewing has changed, and consumers have an insatiable appetite for personalized content delivered directly to their TVs,” said Derek Harrar, Comcast’s SVP and GM of video services. “We’re leading the charge and our customers love it.”
The movies that will be available the same day that they are released on DVD include “Shoot Em Up,” “Michael Clayton,” “Invasion,” “The Brave One” and “No Reservations,” all of which are also available in HD. Other offerings include the “Bourne” trilogy, as well as the three “Rush Hour” movies; all six are also available in HD.
Starting today, Comcast is offering on-demand premieres of VH1’s “Flavor of Love 3” and HBO’s “The Wire” before the linear debuts of the shows. Showtime’s “The Tudors” will make its on-demand debut in March, while the first season will be available later this month to all Comcast digital customers.
The additional viewing choices announced today are part of Comcast’s VOD lineup, which includes more than 10,000 VOD selections each month. Comcast customers are now selecting on-demand programming more than 100 times per second, with about 275 million views monthly; and since 2003, the company has surpassed six billion views.
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