Cablevision shrinks VOD window for movies
Cablevision Systems has struck a deal that will allow the MSO to deliver some video-on-demand (VOD) movies on the same day that the movies are available on DVD.
Cablevision has partnered with Popcorn Home Entertainment for the new service, called “Popcorn DVDs On-Demand,” which is set to launch this week. In order to use the service, Cablevision’s New York metropolitan-area customers have to agree to purchase the actual DVD, as well, which is shipped directly to the subscribers.
"Popcorn is the first service that combines the first-day-of-release freshness of owning DVDs with the simplicity, convenience and instant viewing provided by on-demand,” said Popcorn Home Entertainment CEO Steve Brenner. “Cablevision has established a leadership position in delivering the latest technologies to its customers and embracing new opportunities, like Popcorn. Movie lovers enjoy the benefits and extra features associated with owning a DVD, but they also crave the instant gratification of on-demand. Popcorn DVDs On-Demand delivers the best of both worlds."
Movies slated to be released this week via the service include: “The Bourne Ultimatum,” “The Kingdom,” “Eastern Promises” and “Sydney White.”
Cablevision’s digital subscribers will be charged $19.95 plus shipping for the new releases, while older releases will cost between $9.95 and $15.95.
"This is an exciting new service that allows our digital cable customers to watch top new release films weeks before they are widely available for on-demand viewing, and then own the DVD of their selection," said Patricia Gottesman, Cablevision's EVP of digital marketing and commerce. "It is also a major step forward in giving our customers new ways to quickly and easily purchase goods and services from a wide variety of companies, using our fiber optic network and the advanced set-top box that is already in the home."
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