AOL acquires widget-maker Goowy Media

Mon, 02/04/2008 - 7:39am
Traci Patterson

AOL has acquired Goowy Media Inc., a widget development and analytics tools company based in San Diego.

Goowy will operate as a wholly-owned subsidiary of AOL, as part of the company’s products division.

Goowy, founded in 2004, offers a technology platform and related analytics tools that facilitate widget creation, syndication and reporting. The platform offers a widget-based advertising solution as well, which enables a dynamic ad unit that includes real-time content and provides a rich media experience with greater interactivity than traditional online ads, the company said.

In 2007, AOL acquired four advertising-related companies: Quigo, a site- and content-targeted online ad company; Third Screen Media, a mobile ad player; Adtech, an ad-serving platform; and Tacoda, which runs a behavioral targeting ad network. Also, in September, AOL formed Platform-A, a digital display ad platform that reaches more than 91 percent of the online audience.

Microsoft's $44.6 billion bid for Yahoo on Friday (story here) has reopened discussions about AOL's plan to revamp itself as an online ad company and about whether AOL might be a target for acquisition, as well.

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