Time Warner Cable launches navigation Web site
While interactive program guides are making content easier to search through, Time Warner Cable is introducing a new Web site to help its customers find the content they want. The new site - www.twondemand.com - allows customers to scroll through the entire catalogue of available titles in an organized environment.
With so many choices among video-on-demand (VOD) movies, high-definition (HD) shows and movies, and free on-demand content, the only downside for cable subscribers is wading through all of the choices.
The site allows customers to see what is popular in their area by using zip codes, previewing the latest titles and searching by title, director or genre. Parents can also use the Web site to keep abreast of the latest parental controls and get tutored on how to use them.
From a marketing point of view, TWC also lets customers upgrade to digital cable, sign up for a premium channel such as HBO, or simply view trailers of new movies and shows.
"Ensuring that our customers have easy access to the incredible array of content available in their own homes is a priority for us," said Lauren LoFrisco, SVP of marketing communications.
"Twondemand.com provides access to every category, including free on-demand, high-definition shows and movies, foreign language films, music videos, exclusive content and more. It is now easier than ever to maximize your entertainment experience with Time Warner Cable."
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