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Direct to PC: HBO content available via TWC

Mon, 01/21/2008 - 8:38am
Mike Robuck

HBO is jumping on the Internet video bandwagon by making its content available for downloading to Time Warner Cable’s customers.

The service, called HBO on Broadband, is set to launch tomorrow in TWC’s Milwaukee and Green Bay markets.

In order to use the test service, which so far is available at no additional cost, subscribers must be on TWC’s digital tier, subscribe to HBO and use the MSO’s high-speed Internet service.

The content from HBO will include 400 hours of movies and original programming, including 130 movies that will rotate monthly, as well as shows such as “Sex in the City” and “The Sopranos.”

The service could make customers more loyal to both HBO and TWC since their content will be able to follow them on their PCs.

More Broadband Direct:

• Comcast Media Center to repackage HITS 

• Verizon sues Cox for infringing VoIP-related patents 

• Direct to PC: HBO content available via TWC 

• Midcontinent drops out of ACA 

• Direc TV’s board signs off on $1 billion stock buyback plan 

• Online ad market tapped to hit $50.3B by 2011 

• Number of Internet users in China set to pass U.S. total 

• Broadband Briefs for 1/21/08 

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