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Adobe’s updated Flash Player gives Hulu HD power

Wed, 12/05/2007 - 6:05am
Traci Patterson

Adobe Systems Inc. has launched its Flash Player 9 Update 3 software, aiding Hulu’s effort to offer a quality HD Internet TV experience.

The new Flash Player 9 includes H.264 standard video support—as is deployed in Blu-Ray and HD-DVD HD video players—and High Efficiency AAC (HE-AAC) audio capabilities. The combination of the player and Adobe’s Flash Media Server 3 (also announced today) enables the delivery of HD-quality video to the broadest online audience.

“Hulu is committed to giving consumers the best online video viewing experience possible, and we are always seeking innovative, new technologies that help us deliver,” said Eric Feng, CTO at Hulu. “Together with Adobe, we will provide a best-in-class, high-definition video experience.”

Adobe Flash Player content reaches more than 99 percent of Internet-enabled desktops, as well as hundreds of millions of mobile and set-top devices. The player can be used to view live and on-demand media or entertainment on sites such as CBS, NBC, Fox News Digital, PBS, MTV Networks, BBC, YouTube, MySpace and Hulu.

“The inclusion of industry-standard H.264 support in Adobe Flash Player, Adobe AIR, the Adobe Creative Suite product line and Adobe Flash Media Server 3 brings new HD capabilities to millions of Flash developers and a new generation of viewers who are turning to the Web as the place to find their favorite shows and video content,” said Kevin Lynch, SVP and chief software architect for Adobe.

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