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Charter’s loyalty program built on Epsilon services

Tue, 11/20/2007 - 8:17am
Brian Santo

Charter Communications is preparing to launch a new customer loyalty program, called “Live It With Charter,” that will be underpinned by services provided by Alliance Data’s Epsilon business.

Charter has already begun introducing Live It With Charter and will roll it out across its entire coverage area over the next year.

The program employs Epsilon’s proprietary database services, including its loyalty platform and e-mail communications platform, to recruit members, track membership points and communicate with participating customers.

Epsilon said it will also provide analytical support, strategic consulting and fulfillment services to Charter.

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