Broadband Briefs for 11/21/07

Wed, 11/21/2007 - 7:19am
CED staff

* Dish Network adds iTV app for Weather Channel
By Traci Patterson

EchoStar’s Dish Network has added more interactive television (iTV) programming to its lineup, this time for The Weather Channel. Viewers with iTV-enabled STBs will have access to local and national weather information, including current conditions, Doppler radar, and 24-hour and five-day forecasts. Viewers will also be able to personalize and save up to five markets.

On Tuesday, Dish Network launched two iTV applications for ESPN and the Disney Channel, allowing advertisers to reach a more targeted audience with interactive ad campaigns. Interactive content includes scores, headlines, TV listings and show information.

* AT&T expands high-speed Internet offering in Calif.
By Traci Patterson

AT&T announced the expanded availability of its Yahoo high-speed Internet service to consumers in El Portal and Wawona, Calif.


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