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Sprint creates TV programming for mobile phones

Mon, 10/15/2007 - 8:55am
Traci Patterson

Sprint has launched its own network of original TV programming - Sprint Exclusive Entertainment (SEE) - for the company’s video-enabled phones.

SEE delivers the TV programs for free (about 150 each week) to customers with any Power Vision data plan.

The on-demand programs average about two minutes in length and focus on three major areas - sports, music and entertainment news.

Sprint offers more than 70 video and audio channels of on-demand, linear and simulcast programming. In 2003, the company launched the first multimedia experience available on the mobile phone. Sprint was also the first company to offer live TV programming (MobiTV) and full-length, on-demand movies on the mobile phone.

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