Vitrue Inc. has closed a $10 million Series B round of financing, with continued participation from Comcast Interactive Capital and Turner Broadcasting.

Vitrue’s branded, video-centric social media sites enable consumers to create, edit and submit videos and content, and the company’s review and approve module allows customers to ensure brand safety standards for all posted content.

“By embracing video as an important component of social media, Vitrue’s customers are changing the way they interact with their audiences,” said Reggie Bradford, Vitrue’s CEO. “While it’s exciting that we’ve attained a leadership position, our strategic investment partners are going to be key to helping us achieve the next level of success.

The funding round was led by Dace Ventures and also saw General Catalyst Partners participate. David Andonian, the founder and managing partner of Dace Ventures, will join Vitrue’s board of directors.