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J:Com taps OpenTV’s browser for VOD launch

Mon, 09/10/2007 - 8:18am
Mike Robuck

J:Com went with OpenTV’s Integrated Browser as its standard browser for this month’s launch of next-generation VOD and interactive services.

According to OpenTV, its Integrated Browser has been widely used in the Japanese television market in digital televisions manufactured by Matsushita Electric Industrial Co. Ltd. and Victor Company of Japan Ltd. in conjunction with Matsushita's T-Navi. Supporting HTML browsing and broadcast markup language (BML) content, the OpenTV browser was revamped for acTVila, the new common TV portal, in service since February 2007.

J:Com, Japan's largest multiple system operator based on number of subscribers, has offered its VOD service since the start of 2005, using browsers from multiple vendors to support its interactive TV services. However, in order to provide a common user interface and functionality across its subscribers, J:Com picked OpenTV's browser for all its interactive and digital television services, including VOD. All of J:Com's set-top boxes will be equipped with OpenTV Integrated Browser and VOD client software.

"We recognized the requirement for a standard browser deployed across devices making our services much easier for our subscribers. We looked at many options in the market and chose OpenTV Integrated Browser as the best-in-class standard product," said Tatsuya Yoshihara, J:Com's deputy general manager, Service Strategy Division, and General Manager, New Technology Dept. in a statement. "We will further strengthen J:COM's interactive services including VOD, interactive TV services for local communities as well as nationwide content, to meet ever increasing customer needs."

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