ICTV launches AccuWeather ActiveVideo Channel
The new channel - for cable and IPTV platforms - offers real-time weather forecasts and other weather information, which is delivered to the TV as a single programming stream with targeted, interactive advertising. With their standard remote control, viewers can navigate through searchable local forecasts, satellite-generated weather maps and local weather broadcast programming.
ActiveVideo Channels, delivered via ICTV’s ActiveVideo Distribution Network, mix linear and on-demand programming with broadband content to form personalized MPEG video streams that can be sent to any cable or IPTV STB. The channels offer network operators and programmers access to video libraries, navigational elements, channel branding, targeted and interactive banner ads, and links to ad showcases.
AccuWeather’s channel will be demonstrated at the Telco TV show, which will be held in Atlanta on Oct. 23-25.