Yahoo! Inc.’s acquisition of Right Media is now complete. In October, Yahoo! made a 20 percent investment (about $40 million) in the company, and now Yahoo! has acquired the remaining equity interest for approximately $650 million.
Right Media specializes in display, or graphical ads that appear at fixed locations on Web pages. The company’s open exchange aids buyers and sellers in trading digital media.
Michael Walrath will assume the role of senior VP of Right Media Exchange, reporting to Yahoo! President Susan Decker.
Yahoo! recently debuted SmartAds, a platform that allows marketers to customize and tailor online ads. The company also recently acquired Rivals.com, a Web site that provides college sports coverage.