thePlatform, combine for online video ad solution

Mon, 05/14/2007 - 8:04am
Traci Patterson

thePlatform’s media publishing system customers can now use’s online video advertising platform, thanks to a strategic partnership between the two companies.’s platform allows publishers and advertisers to match online video content with relevant ads in real time. Algorithms analyze the video content and determine the most suitable ad, and they also adapt in real time to viewer behavior, the company said.

“ has crafted a sophisticated solution that presents relevant product information and messaging based on viewer choices in real time,” said Paul A. Palumbo, research director with AccuStream iMedia Research. “'s text and graphics overlay inside the video window takes a page out of the broadcast medium's utilization of crawls to provide more viewer information, but enhanced with interactive triggers." and thePlatform will be showcasing the combined solution at Streaming Media East, May 15-16 in New York City.


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