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iGuide gets iTV solutions from Navic

Mon, 05/07/2007 - 12:57pm
Traci Patterson

Navic Networks is extending its interactive television (iTV) solutions to Motorola Inc. / TV Guide's iGuide platform.

At the same time, Navic announced that both Cox Communications and Time Warner Cable are extending their deployments of Navic products. Cox, which already has Navic in San Diego, Tucson and Phoenix, will deploy Navic in its Las Vegas system. TWC, meanwhile, signed a multi-year follow-on contract with Navic.

Navic said that after the Motorola solutions receive Acadia certification this spring, they have the potential to nearly double the company's deployment footprint.

The new solutions include addressable advertising, advertising destinations, audience measurement, diagnostic data collection, enhanced TV, information services and interactive customer care (ICC).

With Navic's HyperCast Network, addressable advertising and enhanced TV apps can be deployed across any system, regardless of whether it uses Scientific Atlanta, Pioneer, Pace or Motorola STBs, the company said.

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