English survey: Not much Internet VOD action
A survey conducted by CacheLogic reveals that most adults in England do not watch Internet movies and TV shows on-demand. Of the more than 2,400 respondents, only 15 percent of Internet users had downloaded a full-length TV program, and only 14 percent an entire movie.
The most common responses, when asked, “What would need to be addressed for you to view or download more?” were “speed of download” and “reliability.” When asked to imagine a VOD service that worked quickly and easily, 65 percent of respondents said they would be “fairly interested” or “very interested” in using it, and just 13 percent were “not at all interested,” the company said.
“These results challenge conventional wisdom that widespread consumer acceptance of video-on-demand is dependent on seamless integration into living room TV sets,” said CacheLogic’s CTO Andrew Parker. “Consumers are clearly ready to use their PCs to watch TV shows and movies. We just need to provide the content quickly and efficiently.”
The company recently launched a global content delivery network (CDN) for the distribution of DVD-size files over the Internet.