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Westinghouse, AdtekMedia rolling out digital media network

Mon, 04/23/2007 - 10:30am
Traci Patterson, CED

Westinghouse Digital Electronics, an LCD TV manufacturer, has an arrangement with AdtekMedia Inc. to accelerate the national expansion of PumpTop TV, AdtekMedia’s digital media network.

Westinghouse will build and install turnkey display systems for fuel pumps serviced by AdtekMedia’s narrowcast network, which will deliver news content and advertising to gas station consumers as they fuel their vehicles, Westinghouse said.

The deal will supply complete systems to be installed onto thousands of gas station pumps in each of 60 of the largest U.S. markets, reaching more than 100 million drivers each month, Westinghouse said.

The five-minute program will include news, sports, entertainment, weather and traffic coverage interspersed with ads. The system includes dual 19-inch widescreen displays (on both sides of the pump), computer and networking components with wireless delivery along with a server backbone.

“Access to Westinghouse Digital’s technology and scale not only allows us to rapidly build a national digital media network in gas stations but gives us a technology platform to create and enable clients to build other vertical digital media networks out of the home,” said Dick Paulsen, president of AdtekMedia.

The rollout plan calls for an expedited completion of the current build-out in Los Angeles, followed by entry into other markets including San Francisco, Sacramento, San Diego, Phoenix, Dallas/Fort Worth and Houston.

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