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MobiTV, NBC Universal bring primetime VOD to wireless

Wed, 03/14/2007 - 7:31am
Traci Patterson, CED

MobiTV Inc. and NBC Universal (NBCU) are pairing up to bring primetime on-demand TV programming to wireless networks.

In addition to the full-length primetime VOD lineup, the companies will offer selected short-form programming from Bravo, the SCI FI Channel, USA Network, Telemundo and mun2.

The five new ad-supported channels will debut on the MobiTV service in Q2.

Consumers will be able to access full episodes of select NBCU primetime shows starting at $1.99 for a 24-hour viewing period, although these rates are subject to change by participating wireless carriers, MobiTV said.

For subscribers with a broadband Internet connection, NBCU will offer a live feed of its CNBC programming, via MobiTV's online TV service, as part of the subscription plan.

CNBC and MSNBC were among the first networks launched on the MobiTV service in 2003, according to MobiTV.

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