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VOD channel aims to drive business to Lightpath

Tue, 02/20/2007 - 6:15am
Brian Santo, CED

Cablevision's business broadband subsidiary Optimum Lightpath has launched a VOD channel dedicated to content that extolls the benefits of Metro Ethernet.

The on-demand offering, aimed at attracting more business clientele for Optimum Lightpath's Metro Ethernet services, will try to reach potential business customers in their homes.

Accessible on Cablevision's iO channel 660, the channel is available to more than 2 million iO digital cable customers in Optimum Lightpath's service area of Northern New Jersey, Westchester, Connecticut, Long Island, the Bronx and Brooklyn.

Programming includes interviews with telecommunications industry luminaries such as Ethernet inventor Robert Metcalfe and Metro Ethernet Foundation (MEF) President Nan Chen. Other segments feature educational content from Optimum Lightpath executives as well as customer success stories.

Optimum Lightpath said the content in its entirety is also available on the Web.

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