U.S. residential broadband penetration poised to exceed 50 percent
Residential subscriptions to high-speed Internet services jumped 20 percent in 2006, and are expected to exceed 50 million U.S. homes later this year, according to a new report from Parks Associates.
The firm, citing its "Digital Lifestyles: 2007 Outlook" report, said U.S. residential broadband subscriptions could rise as high as 60 million by year-end - about 55 percent of all U.S. households.
This surge is also strengthening the connection between "digital lifestyle services" and consumer electronics products, including set-tops, PCs, home networks and gaming consoles.
"With the penetration of high-speed Internet exceeding 50 percent in 2007, we're also witnessing shifts in the way companies are positioning their communications, entertainment, and information services as home technology solutions," said Parks Associates VP and Principal Analyst Kurt Scherf, in a release.