The Nielsen Company has condensed several initiatives involving digital set-top data into a new service called Nielsen DigitalPlus.

Nielsen said the new service will draw on resources and assets of other business units, including Nielsen Media Research, Nielsen Monitor Plus, and A.C. Nielsen, as well as the modeling and forecasting capabilities of Claritas, Spectra and BASES.

The company said integration of set-top box data with other Nielsen information under the combined DigitalPlus umbrella will generate "new insights and services" for Nielsen clients.

Initially, Nielsen plans to leverage the new service to explore how set-top data can contribute to its "Anytime Anywhere Media Measurement" (A2/M2) goal of bringing electronic measurement to all local TV markets.

Other early focus areas include measurement of interactive, targeted advertising, and combining TV viewing data with other data sets to give cable and DBS operators more information related to subscriber activity.