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DirecTV tunes into games

Wed, 02/14/2007 - 5:38am
Jeff Baumgartner, CED

DirecTV has booted up a new gaming channel that features titles from brands ranging from Mattel, Nickelodeon, and Leap Frog to PBS KIDS.

The new "Game Lounge" service will feature a range of casual puzzle, word, card, educational and arcade-style games. Among them will be titles based on Nickelodeon mainstays such as "SpongeBob SquarePants" and "Avatar," as well as Mattel games based on the Hot Wheels and Barbie properties. SkillJam, an exclusive DirecTV partner, will offer casual games such as Bejeweled 2, Solitaire and Sudoku.

Customers with "interactive receivers" will be able to play the games via the TV using a DirecTV remote control. DirecTV is selling the service on a subscription basis for $5.95 per month, or $1.95 on a play-per-day basis.

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