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Intel, CinemaNow feel the burn

Fri, 01/05/2007 - 5:31am
Jeff Baumgartner, CED

CinemaNow and Intel Corp. are collaborating on a system that will allow consumers to download movies, burn them to blank DVD disks, and play those titles on traditional DVD players. 

The hook-up centers on the CinemaNow Internet-based video/movie service and Intel-based media PCs, including models that feature the chipmaker's Viiv technology. They said movies and other titles burned to DVD will playback on PCs as well as "most standard DVD players."

Presently, CinemaNow offers the ability to burn titles to disks that can be played back on PCs. The expanded offering will come into play in the "early part" of 2007.  The company also plans to allow for premium movie content to be delivered over home networks.

"The investment by CinemaNow to advance the Burn-to-DVD service model is a major step forward in the digital distribution of content, and Intel is excited to be working with them to bring these capabilities to consumers via Intel Viiv technology," said Kevin Corbett, VP of Intel's Digital Home Group and GM of the company's Content Services Group.

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