More than 60 percent of Cox Communications Inc.'s video subs take more than one of the MSO's three primary services.
Cox, which ended 2006 with 3.4 million bundled customers, up 15 percent versus 2005, is approaching its 10th year of delivering a trio of video, phone and Internet services.
Cox noted that 60 percent of new video customers also subscribe to the operator's Digital Telephone or high-speed Internet service - a new record for the MSO.
"There's no question about it; the bundle is our best offense and defense," said Cox President Pat Esser, in a statement.
Cox is also moving into the wireless market through its joint venture with Sprint Nextel, having already soft-launched mobile services in areas such as San Diego and Phoenix. Fellow MSOs Comcast Corp., Time Warner Cable and Bright House Networks are the others involved in the Sprint J.V.