Report: Comcast tests tighter VOD windows
The paper said Comcast plans to run the trial in Pittsburgh and Denver, offering titles in the special window for $4, plus an option to buy it at a nearby retail store for about $25.
The typical gap between a DVD and VOD release is 30 to 40 days.
"I don't expect it [the experiment] to cannibalize sales of DVD," Andrew Mellett, VP for the VOD division of Warner Digital Distribution, told the paper. "What we are really interested in seeing is whether this increases the buy rates." Recent titles offered via VOD from Warner include "Superman Returns."
The Times said Comcast declined to comment on the experiment.