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BellSouth triples up on $99 bundle

Fri, 12/01/2006 - 6:19am
Jeff Baumgartner, CED

BellSouth has launched an introductory $99 "Triple Choice" bundle that ties together the telco's phone and DSL services, and the choice of digital video from DirecTV or a mobile phone offering from Cingular.

BellSouth launched the new bundle in South Florida, and expects to fuel it with a TV, radio and print advertising campaign.

While $99 triple-play bundles are not alien to operators such as Comcast, BellSouth's approach is "unique in that customers can choose to add either DirecTV service or Cingular Wireless service to their bundle," said Miarshall Criser III, BellSouth's Florida state president.

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