Instead of making customers sign up (and pay) for the monthly meal, Verizon has launched a new daily subscription option for its mobile V CAST video service.

The new subscription option costs $3 per day, and gives customers 24-hour access to V CAST's range of TV show recaps, movie trailers, news, and sports clips.

In comparison, the monthly VPak subscription costs $15.

The daily subscription service will also give customers the ability to try the service before making a larger commitment. It might also draw more customers to mobile video services, a category that has had questionable adoption.

A recent survey of U.S. adults found that just 16 percent of respondents would like to have the ability to watch video or TV via their cell phones. The highest score went to mobile mapping features (51 percent), followed by sending text messages (48 percent), taking pictures (47 percent), and playing games (34 percent).

Verizon is offering the new daily snacking option on the following phones: MOTOKRZR K1m, Motorola RAZR V3c and V3m, Chocolate (LG VX8500), The V (LG VX9800), LG VX8300 and upgraded VX8100, Samsung SCH-a990, SCH-a930 and upgraded SCH-a850.