thePlatform offers speedy syndication

Tue, 09/12/2006 - 8:45am
Jeff Baumgartner, CED

Digital audio and video publisher thePlatform has launched a Web-based system designed to help smooth the way for content providers that wish to offer their fare to broadband sites and mobile carriers.

Based on thePlatform's Media Publishing System (MPS), its "Connectors" program attempts to remove some time and execution barriers by handling digital media licensing agreements with partners.

"To date, broadband and mobile syndication has been impeded by the technical complexities to add new content or distribution partners," said Ian Blaine, CEO of thePlatform, which is now part of Comcast Corp. and supplies some key technical ingredients for the MSO's "The Fan" video clips application. 

Airborne Entertainment, which represents MAXIM, Family Guy, Speed Channel and the National Hockey League, is among the first to leverage the new syndication service. thePlatform has also created Connectors programs for Amp'd Mobile, Cingular Wireless,, GoTV, MobiTV, MSN Video, QuickPlay Media, Sprint TV and Verizon Wireless.

thePlatform's flagship MPS platform handles elements such as media uploads, file formats based on those used by the end distributor, transcoding so that content supports the correct bitrate and window size, as well as security and customizable business rules.


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