EchoStar pushes more 'on-demand' fare
EchoStar Communications is sprinkling in some content from NBC and ABC to fuel the company's "DISH On Demand" service.
The service, which more closely resembles a "push DVR" rather than a two-way VOD service akin to what cable offers, will tap content from those networks that is placed on the hard drives of satellite receivers with on-board digital video recorders.
With NBC, the service will offer the premiere of NBC's Friday Night Lights starting Saturday (Sept. 23), before its broadcast debut on the network on Oct. 3.
The platform will also be used to offer half-hour promo specials of popular ABC series such as Grey's Anatomy, Lost and Desperate Housewives. EchoStar will provide that content free of charge through Oct. 4.