Motorola joins the VOD squad
Ending rampant speculation that originally surfaced during the recent SCTE Cable-Tec Expo in Denver, Motorola Inc. finally emerged as the suitor of video server vendor Broadbus Technologies.
Financial terms of the deal were not disclosed, as Boxborough, Mass.-based Broadbus is a private company. The deal, however, has been reportedly valued at roughly $186 million in cash.
Broadbus, founded in 1999, uses a high-capacity, solid-state DRAM streaming and ingest architecture that figures to play prominently in forthcoming network-based DVR services, and has scored more than 60 VOD deployments.
In Broadbus, Motorola will add an important VOD technology component to its digital video product lineup.
But Motorola is also looking for its new acquisition to help out with its longer-term vision for cross platform content and so-called "seamless mobility"–a term that generally describes how consumers will be able to access various forms of content via different devices, including mobile units.