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Cox bundle still luring satellite subs

Tue, 08/15/2006 - 8:05am
Jeff Baumgartner, CED

Cox Communications said its triple-play of voice, video and data services is serving as a nice carrot to attract DBS customers.

But how well is that bundle doing? According to the MSO, the number of satellite customers who moved to Cox has nearly doubled over the last two years.

"In 2004, 6 percent of our basic connects were former satellite customers; in 2006, we've driven that number to 11 percent," said Cox President Patrick Esser, who is scheduled to discuss those results and other company details during a UBS teleconference.

"Former satellite customers are great cable customers; over 40 percent buy the full three-product bundle," Esser said, adding that 70 percent of customers in markets where Cox has offered the triple play the longest take two or more services, and about 40 percent take all three, he noted

The MSO said its bundle, coupled with video-on-demand, high-definition and digital video recording services, has helped it to add roughly 84,000 basic cable subs since July 2005.

Cox ended Q2 with 3.2 million "bundled customers." Overall, it has north of 5.9 million residential and commercial customers.

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