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Time Warner Cable, BIAP play ball

Fri, 06/09/2006 - 7:32am
Jeff Baumgartner, CED

Time Warner Cable and BIAP Systems have teamed to launch a TV-based app that allows users to track their fantasy baseball teams.

The "Scoring Alert" function, for example, tells customers when a player on their fantasy team has accomplished something of importance, such as hitting a home run or stealing a base. Other elements and functions include a stats center, a ticker view of player stats, a league leader board that tracks the top five pitchers and hitters, and a full-screen view of the customer's fantasy team roster.

BIAP's set-top software platform uses artificial intelligence techniques to acquire data from the Internet and other sources.

Initially, the MSO is offering the new service free to digital customers in Green Bay, Wis.; Austin and San Antonio, Texas; and Columbia, S.C.

Last year, Time Warner, in partnership with BIAP, launched a similar app that tracked fantasy football stats. The baseball stat tracker marks the fifth interactive app from BIAP that Time Warner has launched. Among them is a program that monitors bids made on eBay, as well as a news ticker.

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