Gary Marenzi, a former exec with Paramount Pictures and MGM, has been named president of Ensequence, a maker of cross-platform software tools for interactive television (iTV).
Ensequence, which counts customers such as BBC, BSkyB, Cox Communications, EchoStar Communications, said the addition of Marenzi will boost the company’s profile with TV programmers and advertisers, and help it embark on an international expansion strategy.
Marenzi, the former president of Paramount International Television and the MGM Telecommunications Group, reports to Ensequence CEO Dalen Harrison.
During his tenure at Paramount (1997-2004), Marenzi oversaw distribution of feature films and TV programming to broadcasters and other channels outside the U.S. At MGM, Marenzi is credited, among other things, of architecting the studio’s production alliance with Showtime Networks.
“Viewers are coming to expect interactive content on every imaginable delivery platform in addition to traditional television, which represents an incredible opportunity for Ensequence and the programmers, advertisers and operators that we serve,” Marenzi said, in a release.
He most recently was the founder and president of his own media and entertainment consultancy firm, Marenzi & Associates.