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WHYY embarks on VOD

Thu, 04/27/2006 - 7:04am
Jeff Baumgartner, CED

WHYY, a group of PBS member stations serving the Greater Philadelphia tri-state region, is getting into the video-on-demand (VOD) business.

WHYY said it will leverage the QuickSilver Agility VOD Workstation to produce and distribute programming for on-demand distribution. SeaChange International developed the platform in partnership with AnyStream Inc.

WHYY, which serves southeastern Pennsylvania, Delaware and southern New Jersey and is already offering programs on-demand via a partnership with Comcast Cable, said it aims to act as a service bureau for other PBS stations, and help them encode their local and national shows for VOD.

"We're already targeting 120 local and national WHYY productions for on-demand availability," said WHYY VP for Content  Distribution &  Chief Technology Officer Bill Webber, in a release.

The QuickSilver Agility platform is designed to automate the process of preparing content for on-demand distribution. The system ingests files from storage or editing workstations, then inserts metadata, branding messages and promos. From there, each title is processed into CableLabs-compliant packages.

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