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Bresnan taps CMC for VOD

Mon, 04/10/2006 - 4:52am
Jeff Baumgartner, CED

Bresnan Communications is the latest MSO to leverage the Comcast Media Center’s national video-on-demand (VOD) content management and distribution service.

The CMC’s platform offers operators a range of VOD content creation, management and distribution services. Insight Communications and CMC corporate cousin Comcast Cable are already using the CMC to manage customized packages of VOD programming from a raft of TV networks and other sources.

The Colorado-based CMC launched VOD services in spring 2004. Its platform encodes and delivers more than 3,000 VOD “assets” per month, equating to roughly 1,200 hours of content.

“Providing on-demand services from the CMC platform broadens the variety of programming available to our customers and solidified  this important competitive advantage [against DBS],” said Bresnan VP of Operations Jim Gemmill.

Bresnan has launched VOD in several markets in Montana, Colorado, and Wyoming.

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