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Zap2it gives VOD guidance

Mon, 03/27/2006 - 5:55am
Jeff Baumgartner, CED

Zapt2it.com is enhancing its more traditional TV, theater and DVD listings by adding special coverage of movies and other titles that are available on-demand via cable or through sources on the public Internet.

Zap2it, a division of Tribune Media Services (TMS), has redesigned its "national entertainment" site to show off more on-demand fare. To reflect the change, the site has also changed its tagline from "What to Watch" to "What to Watch. Where to Watch It."

A quick look at the new site reveals a special section for "Cable On Demand," as well as listings and highlights for AOL In2TV, iTunes and Google Video.

"Extending our listings data and recommendations to cover these new areas is a logical next step for our own Zap2it site, as well as for many other interactive media accompanies that utilize TMS data," said Jay Fehnel, TMS' VP of entertainment products.

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