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Lower-cost Ojo a 'Shadow' of its former self

Mon, 03/13/2006 - 7:36am
Jeff Baumgartner, CED

As expected, WorldGate Communications has introduced a low-cost, less feature-rich broadband videophone to complement the company's flagship "Ojo" product.

The new, black model, dubbed Ojo Shadow, will sell for $249 (following a $150 rebate). With the same rebate applied, the original Ojo model will sell for $349.

WorldGate did not specify a release date on the Ojo Shadow.

WorldGate was also short on details regarding what features will and won't come with the Shadow that do come with the original Ojo. In a conference call last month, WorldGate Chairman & CEO Hal Krisbergh said the forthcoming feature-reduced videophone will not feature an integrated 2.4 GHz cordless phone that is included with the original Ojo.

The new Shadow model is the first strategic product move by WorldGate in the wake of a recently scrapped distribution deal  with Motorola Inc.

To help fill that gap, WorldGate last month announced the hiring of Richard Casey Jr., a former Casio and Texas Instruments exec, to the post of vice president of sales.

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