Comcast to offer NBC Universal hits on-demand
In all, NBC Universal will provide Comcast with "select" programming from NBC, USA Network, SCI FI Channel and Bravo. Shows included in the agreement are Law & Order: Special Victims Unit, Law & Order: Criminal Intent, The Office, Las Vegas, Conviction, Ghost Hunters, Celebrity Poker Showdown, Late Night with Conan O'Brien, and Passions.
NBC's primetime shows will sell for 99 cents each. Late-night and daytime shows will be offered to Comcast digital subs for free. The companies said additional shows from the NBC Universal Cable library will be added later this year.
The deal expands Comcast's VOD access to widely viewed broadcast programming. In January, Comcast cut a deal with CBS to offer episodes of CSI: Crime Scene Investigation, NCIS, Survivor, and The Amazing Race via VOD for 99 cents each.
Initially, Comcast has offered those shows on-demand only in markets with CBS owned-and-operated stations. The same will hold true with the new deal with NBC.
Previously, non O&O stations have complained about new distribution methods for television shows, such as the download-to-own video service from Apple iTunes.