Comcast, Verizon launch Spanish-language portals
Two competitors have picked the same day to introduce Spanish-language broadband portals.
On Tuesday, Comcast Cable bowed "Comcast Latino" at its high-speed customer portal, noting that about one-third of all U.S. Hispanics use the Internet. Verizon, meanwhile, launched its own offering at www.verizon.com/noticias.
In the case of Comcast, the operator is supplying an array of premium content in partnership with Terra.com, a popular Spanish-language site, for no extra charge. The site also features content in categories such as music, entertainment, sports, autos and news, as well as video clips. The portal will launch officially tonight at the National Council of La Raza (NCLR) Capital Awards in Washington, D.C.
"The addition of Comcast Latino on Comcast.net further demonstrates Comcast's commitment to providing content that reflects the diverse interests of our customers," said Comcast SVP of Internet Product Development Charlie Herrin, in a statement.
Verizon's site features information on the company, including new products, translated into Spanish. It also provides a news service with b-roll footage, photos and news stories.