Comcast, IFC forge day-and-date VOD deal
Starting in March, IFC in Theaters will bow two films each month on Comcast VOD. Offered in the "Movies" category, Comcast will sell the titles for $5.99 each.
Titles involved in the deal include the Spike Lee executive produced "CSA: The Confederate States of America," and "American Gun," which stars Donald Sutherland, Forest Whitaker and Marcia Gay Harden. IFC in Theaters plans to distribute at least 24 films in theaters and on VOD this year.
The Comcast/IFC arrangement is the latest to push the needle on compressed release windows. Last month, Steven Soderbergh's indie flick "Bubble" was released simultaneously to a handful of theaters and shown on HDNet, followed a few days later by DVD distribution. Some theaters, feeling threatened by the day-and-date release strategy, opted not to show "Bubble" at all.
IFC Entertainment President Jonathan Sehring said the VOD deal with Comcast "isn't about simply collapsing distribution windows," adding that IFC in Theaters is enabling independent filmmakers to reach a wider audience in a much more economical manner. "The local cinema will always be the first home for film to many film lovers."
VOD "is tailor-made for the day-and-date model," added Lisa Schwartz, senior VP of national accounts and advanced services for IFC Entertainment owner Rainbow Media.