C-COR adds DPI deals
C-COR Inc. has secured digital program insertion (DPI) deals in a total of nine more markets with Adelphia Communications, Charter Communications, and Comcast Spotlight, the advertising arm of Comcast Corp..
With Charter, C-COR's DPI gear, which uses IP transport, is now installed in the MSO's headquarters market of St. Louis. Charter already uses C-COR's DPI platform in more than half of its markets.
Adelphia, meanwhile, has added the capability in Cleveland, extending its total of C-COR DPI markets to nine.
Comcast Spotlight has installed C-COR DPI in Boston, Denver, Miami, Philadelphia, San Francisco and St. Paul (Minn.). In all, Comcast uses C-COR DPI systems in 15 markets.
"IP transport has been tremendously important to our business model for delivering next-generation advertising cost-effectively," said Comcast Spotlight VP of Technology Paul Woidke, in a statement.
C-COR said it presently has more than 120 ad insertion deployments worldwide.